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Friday, 25 May 2018 11:44

Talking About Keeping Members Engaged at MassAccess

Written by Katie Duval, Director of Member Services


As an organization, NewTV is always working to provide the best experiences and opportunities for our members to enhance member engagement. But did you know that there are also groups working to provide the best experiences and opportunities for community media centers? There are two major groups like this in our area, one of which is MassAccess.

What is MassAccess?

MassAccess is a very present and active organization that ensures free speech will resonate through our field for years to come. It is currently working to pass legislation requiring cable companies to offer electronic programming guides and HD channels to community media and PEG centers. It also offers opportunities for community media professionals to network and collaborate with each other through fall Meet and Greets and the Annual Spring Conference.

Mass Access Spring Conference: Recruiting and Retaining Producers

MassAccessMemberEngagementThis year’s MassAccess Spring Conference was held on May 4 at the Double Tree Hilton in Danvers, MA. Community media professionals from all corners of Massachusetts were in attendance, along with great presenters who gave informative lectures and facilitated productive conversations during their breakout sessions. I felt honored to be asked by the MassAccess board to co-moderate a round-table discussion with MassAccess treasurer and Executive Director at Danvers Community Television, Dana Healy. Our session was titled: “Recruiting and Retaining Producers.” Over 20 community media professionals participated, ranging from videographers to executive directors. We started by introducing ourselves and finding out why each attendee chose to join our discussion. Though the size and diversity of our communities vary, we learned that a lot of us have similar concerns: not enough members are joining our centers, or they are joining, but we’re having trouble coming up with new and innovative ways to keep them members engaged and interested. However, everyone had great advice and firsthand experiences that could help to make our collective memberships thrive.

Recruiting New Members

Some suggestions for getting new members through our doors were: hold birthday parties for children (kids love green screens!), welcome the community to an open house, invite non-profit groups and businesses to create their own shows (non-commercial, of course), hold an ice cream social for prospective and current members, record town-wide events to raise your visibility, attend community gatherings, and table at local fairs and festivals.

Keeping Members Engaged

MemberEngagement2Then, once they are here, it’s important (as you all know) to keep members engaged and happy. Community media centers can do this by: holding member appreciation parties, recognizing outstanding members monthly or quarterly, holding awards ceremonies (you’d be surprised to hear that this doesn’t work at some stations), offering a wide variety of classes, creating a weekly or monthly studio production for members to just jump into as they are learning, and giving members many opportunities for added responsibility.

A Productive Session

Everyone I spoke to after the discussion said that they learned a lot from it and were thankful to have attended. It gave them a lot to think about and they were looking forward to bringing the ideas back to their coworkers. Though I moderated this event and offered my own two cents to the group, I did learn a lot as well and am eager to try out some of their suggestions to keep members engaged.

Stay Engaged at NewTV With the Members Network

At NewTV, one of the best ways to make your voice heard and offer your own suggestions to keep our membership vibrant is to attend our monthly Members Network meetings. Our next meting will be on Thursday, May 31 at 7pm. If you’d like to attend, please email me at This email address is being protected from spambots. You need JavaScript enabled to view it. by Wednesday, May 30. I hope to see you there!

Read 2290 times Last modified on Friday, 25 May 2018 11:56


#1 arthur pfaelzer 2018-05-28 10:59
thanks for your report
as inmentioned to you my norwood lions club
has similar issues
our district 33k has quarterly meetings of the 50
or so clubs with attendance of 200 or so
this gives the clubs a chance to get together and shRe issues we also have events such as a speech and drawing contests our norwood club has 11 members only 4 or 5
may show up at our meetings
each local club is responsible for fund raising
i used to have an annual wrestling match at the civic center

eyemobile visits blood drives

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