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Thursday, 10 December 2015 22:43

From Generation to Generation

Written by Jessica Leff, Digital Marketing Specialist


resizedimage400299 12141581101069552532286233864218136069266982nYou might be thinking: this is all well and good but what does it have to do with NewTV? Well, give me a bit more time to explain:

When I was in high school, I was part of this youth group myself and these teenagers were in the primary grades of elementary school. In fact, I student taught for some of them and I remember when they were that age. Now, years later, they have grown into young adults with the ability to make a real difference and have complex thoughts on their experiences. This group that was once such an integral part of my life is now in their hands, and after seeing what they are doing, I’m comfortable with that. There is something we say a lot, from generation to generation, and that continued to register with me this past weekend, especially as I saw them do things I used to do.

resizedimage400300 12274499101530259028467068386327133033922637nAs a sophomore, I had an appointed position on the board: Publicity Representative. I made flyers for every event in Microsoft Word and distributed those flyers as much as possible. It was important to let people know about the events, but publicity was not considered the most important position. This weekend, the students were constantly blogging about their experiences. “Publicity” has now been elevated to an elected position titled Communications Vice President.  One of his responsibilities is managing their social media (with the help of the adult advisor). When I was Publicity Representative I didn’t even have a Facebook page! The position has grown into so much more than I could have ever imagined. They were doing things that I do today, such as tagging the other organizations that they interacted with, adding pictures, and updating their audience on their activities. Just as I saw how much these teenagers had grown, this truly showed me how much technology has changed since I was in high school, by having the chance to observe an organization I used to be a part of and how differently they were utilizing social media today. It also gave me a chance to reflect on how much I’ve learned since then – now I can make flyers on the Adobe Creative Suite products and I know how to correctly utilize social media to publicize NewTV.

One of my other jobs this weekend was staying awake a bit later than lights-out to make sure nothing went wrong. Lucky for me, one of my best friends from the group also lives in the Boston area, so she helped me with this task. As we sat across from each other, we reflected on our time in the group and what had changed. When we were on our Boston trip in 2008 we never could have predicted that seven years later we’d be living here ourselves, sitting on the floor of a hotel hallway, chaperoning this trip. She was on the board three of our four years of high school, one year as Social Action Vice President, in charge of all community service events, and now works at a residential school for children with Autism. I was on the board all four years of high school, one year as Publicity Representative, in charge of publicizing all events, and now work as a Digital Marketing Specialist. We never know how the experiences we have at a young age will affect us. Again, to bring this back to NewTV, as we nurture our interns and give them hands on experience in production and broadcast journalism, that affects them in a major way. Seven years from now two of our interns could be sharing the news desk once again, but this time at a major network. They could be reflecting on their time at NewTV, thinking about how much has changed in the industry and in technology, but also how things are somewhat the same at their core and how they learned from the previous generation of people at NewTV. 



Read 905 times Last modified on Monday, 12 June 2017 14:58

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