Friday, 01 November 2019 12:11

Your Guide to Live Streaming

Written by Elizabeth Flood, Marketing & Communications Manager
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Live streaming is a great strategy to get people engaged with your content. Hosting or covering an event and want people at home to see it? Live streaming brings the event directly to your audience without any need for editing or uploading time.

 

Live streaming can be as simple as using your phone camera to go live on Instagram while you’re at a concert. Or it can be a multi-camera endeavor that you’ve been planning out for months. Either way, there are endless options for where you can send your live stream feed to. 

 

Where to live stream

 

Here are just a few of the platforms that you can live stream on: Facebook, Twitter, Instagram, and Twitch. By live streaming on a social media platform, you get the added bonus of already having a built-in audience. Facebook even notifies the people who follow you when you go live so they can tune in right away.

 

Want to live stream on multiple platforms at once? YouTube and Vimeo both allow you to feed your live stream to other platforms. That means you can live stream on your channel, and it will send it directly to Facebook or whatever social platform you prefer. No need to set up two different feeds. You can also embed a live stream onto your website easily so long as you have the embed code.

 

Live streaming at NewTV

 

At NewTV, we stream the local City Council and School Committee meetings live on our channels. For City Council, we also go live on Vimeo and Facebook.

 

While live streaming the City Council meetings, our Production Coordinator Eugene Foygelman runs a multi-camera setup at City Hall.

                                                    
controls_governmentchannel_copy.jpgPhoto of the setup at City Hall.

 

To create the live stream is a multi-step process. Here’s how it works: The cameras and audio equipment feed into a switcher, which Eugene sits in front of. Through the switcher, the feed is sent to the cable TV channels and also to a connected device: a Blackmagic Design UltraStudio Mini Recorder (you can see it hanging to the left of the monitor in the above photo). The recorder is connected to a computer as well, and it transfers the feed from the switcher to the computer. Once the feed is sent to the computer, Eugene uses Open Broadcaster Software, which allows the feed to be recognized as video and makes it possible to send the video feed directly to Vimeo. Vimeo then sends the live stream to Facebook.

 

Since we’ve started live streaming on Facebook, we’ve seen our viewership grow more and more. Our last live stream on Facebook of the Oct. 29 Land Use Committee meeting received over 450 views.

 

Still curious about live streaming and want to see an example? Watch our live election coverage from Nov. 5. 

Read 95 times Last modified on Wednesday, 06 November 2019 13:12

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