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Thursday, 25 June 2020 20:54

Posting Videos on Social Media

Written by Elizabeth Flood, Marketing & Communications Manager
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With social distancing still a reality, more and more people are looking for entertainment online. One way you can get their attention is with video.


So here’s a little guide to posting videos on social media, including why you should tailor the length according to the platform.



There are two ways to post a video on Facebook. You can do it “organically” and upload a file to Facebook directly, or you can post a link to a video on a hosting platform like YouTube or Vimeo. If you post a link to YouTube or Vimeo, Facebook will show a preview link that shows your video’s  thumbnail. If someone clicks on the thumbnail, it takes them to watch on YouTube or Vimeo.

facebook video post

 Now Facebook’s whole algorithm is designed to get people to spend as much time as possible on their platform. So usually videos that you post organically and upload directly to Facebook perform better than ones that you post a link to. That doesn’t mean you should never post a video link, but if you do own the video you’re posting and are able to upload it directly to Facebook, that might be your best option. 


For videos on YouTube or Vimeo that you’re just posting a link to, here is a little tip. Once you’ve copied and pasted the url, you should see a preview load below. When you see the preview, that means you can go ahead and delete the url. Facebook will still show the video and people can click directly on it, but you won’t see the direct url text, making the final post look neater. See the photo to the left for an example of what this looks like. 


The optimal length for a Facebook video is one-minute, according to HubSpot. Just enough time to get your message across before the viewer gets back to scrolling.



Videos on Twitter function similarly to Facebook. You can post videos organically or link to a streaming platform. When you post a link to Vimeo or YouTube, Twitter actually will automatically show a video preview and hide the url once you publish.


For videos that you post organically, Twitter has a maximum length of two minutes and twenty seconds. If you try to post a video longer than that, it will crop it. If you do have a video you want to post organically, but it’s too long, one option is to cut it up and post it in segments as a thread.


Experts advise though that you limit Twitter videos to 45 seconds. People expect brevity from Twitter with its 140-character limit for text.



There are three ways to post a video onto Instagram. You can post it to your feed, you can post it to IGTV, or you can post to your story. Each one of these has a different time limit. instavideo blog


When you post to your feed, your video shows on your Instagram page and on other people’s feeds. It shows up just as any photo post would. Videos that you post to your feed have a time limit of 60 seconds, and it’s been recommended that you keep them 45 seconds or less.


IGTV is Instagram’s platform for long-form video content. There you can publish videos that are up to an hour-long. It’s a good resource for people who want to post whole episodes or classes in one-go on Instagram, but they might also not attract as much attention as videos that go directly into your feed. Your followers do get notified when you post something in IGTV, but it’s not the same guarantee that they’ll see it as when it appears while they’re scrolling through their own feed. 


You can also publish a video to your Instagram Stories. These have to be short clips, no more than 15 seconds each. This is a good option if you’re trying to capture something spontaneously like a rainbow in the sky or a quick look at what you’re having for dinner. 


Keep experimenting with videos on social media, and eventually, you will make realizations about what your specific audience wants to see. Maybe your IGTV videos have no views, but your Instagram Stories have hundreds. Maybe your videos that have text in them get more engagement than the ones without. That’s the fun part of social media—there’s always new things to try and new ways to grow. 


All three of these social media platforms also have the option for you to live stream a video on them. For more info about live streaming, check out our previous blog post on the topic.


Read 1023 times Last modified on Friday, 26 June 2020 13:20

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